How To Increase Blog Subscribers
Do you want to learn how to increase your subscriber count? It is important to first understand the psychology of readers when choosing a blog to subscribe to. With that said, these are 6 ways I personally use to increase my subscriber count. It goes without saying that this tips won’t help if your content is bad.
1. Promote Your Feed Prominently – One mistake that some blogs make is have their RSS feed link appearing too far down in the footer of the design. As with anything you want to promote (ads, key posts, contact form, about posts etc) the higher on the page you have it the more attention it will have.
2. Guest blogging – Guest blogging is perhaps the best way to market your blog and increase your subscribers. By doing a guest post in other blogs, you can reach a lot of new readers (especially if you do it on bigger blogs), show off your best content and it’s free (as opposed to advertising).
3. Give your feed readers a bonus – Something I’ve seen more bloggers doing of late is giving their readers an incentive to read. For example Chris Garrett offered a free ebook to any subscribers and it worked well for him. If you have the time to write a short e-book, make sure to give this a try.
4. Make sure your feed is discoverable – I learnt this the hard way a few months back when I did a redesign at one of my blogs and didn’t think to check whether the feed was discoverable (it wasn’t). As a consequence I lost at least a couple of months of new subscribers. More and more people use auto discovery via their browsers – make sure yours can be found and that it’s working to make this a more seamless subscription experience for potential readers.
5. Focus on one subject, one particular topic – Viewers come to your site because you have content that interests them. They are more likely to stay-and subscribe-if all your content, not just one article, interests them.
6. Put subscription information at the bottom of each post – A viewer who reads an interesting post may just click on a link to your RSS feed subscription page under that post. They like the post, they like your site. Make the most of this moment; don’t expect them to search for the RSS link. But make this link small so it doesn’t compete with the post.
To increase your subscriber count, it is important to stay persistent and consistent. As blog takes some time to take off, your effort will all go in waste if you quit half way through.
Karl Zoe is the writer of BlogCoachings, a blog that provides review for blog coaching. You can read his review on blog mastermind. Visit the Uber Article Directory to get a totally unique version of this article for reprint.
