SEO is a very important part of establishing an online presence. Unfortunately, most people don’t really understand how it works and they either don’t use enough keywords or they stuff their pages with them and end up getting penalized. The search engines can be very good sources of traffic, but only when websites are properly optimized.

It’s not that difficult to implement search engine optimization. With good keywords, it’s actually quite simple. Good optimization can really increase the website rankings.

It’s the keywords that trip people up with search engine optimization. The words or phrases need to be something that is looked for often, but no other sites are optimizing for. That’s harder than it sounds to find. It takes a lot of practice to find exactly which keywords should be used and how to find them.

Fortunately, there are several free tools online to help discover the best keywords. They should have less than 50,000 competitive sites, preferably much less, and at least 100 searches. It’s vital that there are plenty of searches per day, because without visitors, the website will go nowhere.

When the keywords are chosen, all that is left is to insert them into articles and blogs. These may be for the same site, or some of them may be submitted to article directories. Each article or blog post needs to be centered around one main keyword.

For example, if the primary keyword is “blue moon” and the secondary keywords are “sparkling stars” and “hot sun”, then the primary would appear more often in the article than the others. All three would appear throughout the text, though.

The principle keyword can also be the only keyword used if you don’t have secondary ones. It should be placed first in the title of the article. This helps the search engines find it easier and give it a few more ranking points. “Cell Phone Face: Where to Purchase” is an example of this.

Next, all the words should appear in the first paragraph of the text, as well as the last. In longer articles, over 200 words, they can also be scattered throughout the text in the middle. The keywords and phrases have to be used exactly. If the keyword is “blue moon” then it cannot be changed to “blue on the moon”. Longer phrases can be tricky, but they still must be used exactly as shown.

Another way to get more for less is to use bold or italics on the first incidence of the main keyword. This helps increase the ranking of the site for that particular keyword. Using these keywords as anchor text in the bio box for submitted articles can also help give them a boost. The use of a link makes the search spiders take extra notice of the specific words used, which is why it’s never a good idea to use “click here” as your anchor text.

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