Many online business are exploiting the huge potential of blogging as a marketing tool.It has become a very much cherished asset of many businesses due to its massive influence on directing targetted traffic as well as offering free advertising.In order to succeed with a business blog,you need to know some don’ts which can be lethal to your business.

1.Choosing the wrong webhost.

Making the right choice of a webhost can be tricky and needs a little bit of research as there are many unreliable and poor hosts springing up on the web as a result of the increasing trend of people turning to the internet to promote their businesses.A good choice would be a host which offers an array of relevant options,are up and running 99.9% of the time and have a quality support system.It is always a good idea to check the client reviews before selecting any particular host.

2. Picking the wrong domain name

Selecting the right domain name is crucial to your success.Having different extensions of popular websites does not augur well for your site.For instance having a .net or .org version of a known website will tend to sway traffic to that site as many would associate your site with the known one as most people are used to the .com extension. If somebody has already occupied your desired domain you need to modify it a bit in order to keep it unique keeping the vision/ ideology in tact. There are people, who book some common domains and wait for the prospective clients who ask for domains. So, even if you dont find your most wanted domain, you can rummage around to see who the owner of that particular domain name is and it is also possible that the person may be willing to sell you his domain at very premium prices

3. Shabbily written content

A blog helps establish you as an expert in your field therefore having posts with lots of grammatical and typographical errors dampen your image.It is always advisable to go over your blog and check for errors before posting.Posting duplicate content does impact negatively on your reputation as readers tend to lose interest quickly.You have to be original.

4 .Seldomly updated blog

Its quite unfortunate but most bloggers infrequently update their blogs and keep their readers in suspense . The smart marketers make a conscious effort to regularly update their site as they know the significance and the impact on web traffic.You might lose your readers for good if you do not invest time in updating your blog.

5. Skipping the research .

Have you ever wondered why some bloggers succeed and others don’t? Take some time to go through some of those blogs and you realize that the authors invested in research to ensure that the information they provide is accurate.It is proper to make sure that your blog content is right as you might end up losing that credibility you have earned over time.

6. Too many adverts

Monetization of blogs is widely accepted but too many affiliate links from ebay,clickbank or any of the other hundreds available project a wrong impression and may be a deterrent.Be circumspect and always bear in mind that blog readers are interested in the content and not a multitude of sale pitches.

7. Link breaks –

Lets look at a scenario where as a blog reader you click on a link and find out it’s dead or you end up on a strange page having nothing to do with the blog?How would you feel? Frustrated? So check and recheck your links.It is important.