How To Promote Websites Writing Articles

July 2, 2010 by Scot Pelt  
Filed under Blog

Anyone can write an article and use it to advertise their website. The distribution of articles through article directories is one of the best ways to promote your website. Even if you have never written one, there is at least one type of article that almost anybody can write.

A Top-Ten Or List-Article. Decide on a topic that is relevant to your website and find good keywords for it. This is the phrase that people will use when they use a search engine to find your article. If you aren’t sure how to do keyword research, just ask yourself what words you would use to look for for an article on this subject area.

Think of an aspect of your subject that can be made into a list. You’re going to write an article that has the “Top Ten Ways” to do something, or “Six easy formulas For” something, or “Five Questions To Ask” whomever. Other possibilities include “Six Great Ideas For…,” “Top Ten Tips for…,” “Ten mysteries About…,” “Three Steps To…,” and so on.

Now just follow the simple outline below. Say the article is on ways that you can get free traffic for a website, and the keyword is “free website traffic.”

1. Write a title for the article, using this keyword, so searchers can find your article more easily: “Six Ways To Get Free Website Traffic.”

2. Write a description of one or two sentences, informing the reader what they will get from reading your article: “How many ways do you use to get free traffic for your website? You’ll learn six of the best here.”

3. “Sell” the article in the first paragraph, using the keyword again: “Free website traffic is a few clicks away if you know where to look…”

4. Create a numbered list, and explain each entry with a couple sentences: “1. Write articles. This is perhaps the best way to get free website traffic. Submit your articles to article directories, and readers find there way to your site by way of the link at the end of your article. 2. Exchange links with high traffic websites…”

5. Close the article with a short paragraph, using the keywords one more time: “You can see that some of these ways to get free website traffic are easier than others, but why not try all of them. The real question is which will work best for your website…” This summary paragraph isn’t always necessary.

6. Create a short “About The Author” or author’s resource box. Have just one or two links to your website in it. Write less about yourself than about why the reader should visit your site. Tempt and tantalize: “For more ways to get free website traffic, visit…” This is perhaps the most important part of how to write an article for website publicity.

Want to find out more about writing articles go this fantastic article writing tips site, then visit Scot Pelt’s site on how to advertise your articles with theUnique Article Wizard the most amazing article directory submission system.

7 Worst Things (bad) Seo Clients Do

October 27, 2009 by John Driuers  
Filed under Blog

There are clients SEOs love to have and then there are those other kind. Every SEO has them and very few SEOs can be so selective as to weed out every client that isn’t the “perfect client” (and those that do generally work only for themselves.)

Being the perfect client may not be attainable, but you can certainly avoid being the bad client nobody wants. Here are seven things bad SEO clients do:

Unreasonable expectations It’s not always the client’s fault when there are unreasonable expectations. Sometimes the SEOs propagate misinformation in order to get the sale. Other times once they get involved in the site things look far different than they originally appeared. It is the responsibility of the client to ensure their expectations are in check with reality, despite any claims of the SEO. This is especially true when it comes to overall expectations vs. monetary investment. There is only so much that can be done with the time and money allotted.

Expectations should be closely guarded with plenty of room for moving the goalpost, depending on the situation. Bad SEO clients expect results outside the bounds of what is likely and refuse to temper those as things change.

Don’t return calls or emails There is nothing worse than an SEO campaign being slowed down or halted by lack of client communication. If your SEO is asking for feedback, there is a reason for it. If they are waiting on you to provide information it’s possible that your campaign will remain at a standstill until they get it. Make it a point to answer all communications from your SEO as quickly as possible. The only person that suffers from holding things up is you!

Clients need to be engaged with the marketing process. Bad SEO clients can often be their own worst enemy and can impair the marketing efforts by not returning calls and emails to the SEO.

Forwarding SEO spam emails Why is it that SEO clients often have trouble with recommendations proposed by their SEO but whenever they get a spam email they forward it asking, “why aren’t you doing this?” This is the ultimate example of not trusting the SEO. You’re putting your faith in a complete stranger who’s spamming every site they can rather than trusting that your SEO knows what they are doing. If your site can’t be found, did you ever wonder how the spammers found you?

Clients need to be involved in the campaign development process, but bad SEO clients forward every SEO spam email they get. This forces the SEO to take time away from actual SEO work to explain why the email is wrong, why things aren’t as the email says they are, and to defend their work. That’s hours of wasted time.

Overwriting SEO’s work This is a personal pet peeve. SEOs go though a lot of research and effort before making any changes to a client’s site. Whether the changes are a major reworking of a page, or a few minor edits to a title tag, they all have reason and merit. The quickest way to keep an SEO from being successful with your optimization campaign is to overwrite their changes with your own. Fortunately, the CodeMonitor tool will notify the SEOs within 24 hours any time a monitored page changes (we monitor all our client’s optimized pages.) However it’s still up to the client to ensure such overwriting doesn’t happen.

To be successful the SEOs work must remain in tact. Bad SEO client’s don’t take the time to ensure they or their team work only from the live SEOd version of the site.

Argue every recommendation I once had a client that went item by item arguing every recommendation we made. Calls to action? Too lowbrow for his audience. Using keywords? Too pedantic. It’s important for the client to seek to understand the reasoning behind the changes, but you can’t expect the SEO to improve your website’s exposure if you are tying their hands in their efforts. If you don’t agree with what the SEO is doing, give them the rope to hang themselves. Track the results, if conversions drop then undo it. But at least give it a chance to perform.

Clients need to understand the value of what the SEO is doing. Bad SEO clients question every change forcing the SEO to exhaust hours of time explaining and defending every decision.

Try to out SEO the SEO I’m a strong proponent of the client being involved and having an understanding of the overall SEO campaign. However there comes a point where the client has to let the SEO do their job. The SEO was hired because they have a skill set and area of expertise, presumably one the client themselves don’t have. The client can’t assume they know more about SEO than the SEO does and must give the SEO freedom to implement SEO their way.

Working with the SEO with brainstorming and strategy development is a good thing. Bad SEO clients push for every SEO tactic they learn about or supplement their own SEO knowledge into the campaign.

Call/email all the time Communication is essential to a well-oiled optimization machine, but too much of anything is a bad thing. Clients who call the SEO up on a regular bases because they want to talk about this, that or the other, are not doing themselves any favors. Whether they want to talk strategy, success, implementation or whatever, these communications must be done in an orderly fashion. The SEO should not be expected to field regular unwarranted calls from the client that suck up the time they would otherwise be investing in that client’s SEO campaign.

Clients should be interested in their campaign but not at the expense of the campaign itself. Bad SEO clients spend more time talking to the SEO than the SEO has available, preventing them from doing the job they were hired for.

SEOs love to work with good clients. Consequently, good SEO clients get better results than bad SEO clients. Bad SEO clients suck up the SEO’s time, create distractions from the campaign and prevent the SEO from doing the things that get the results the client ultimately wants. Ensuring that you are not a bad SEO client also ensures that the SEO can focus on your success.

Fero Alenc know most of the best SEO tips, because he has been practising SEO for six years. For more information check Fero Alenc’s great SEO tips.

10 Seo Questions

October 23, 2009 by John Driuers  
Filed under Blog

I wrote a comment yesterday in response to a couple of blog posts that attacked SEO and the SEO industry, attempting to illustrate to the author of the rants that search engine optimization brings a specialized skill set and a core group of knowledge that can help others, from small businesses with great ideas, to larger organizations that can benefit from an independent voice that has experience and knowledge about search engines.

Unfortunately, my comment went unpublished for whatever reason.

One of the underlying assertions of the post I responded to was that in the hands of a competent web developer, a site should rank well in search engines as long as the people behind the site created something great and beautiful, and told a couple of friends. Another of the underpinnings behind the rants against SEO was that search engine optimization wasn’t a legitimate form of marketing. A third postulated that SEOs were the force behind such things as the botnets, blog spam, and scraped and autogenerated content that appears on the Web.

With the exception of striving to build something great, I couldn’t disagree more strongly.

The practice of SEO isn’t web development, though it sometimes requires that development problems on a site be addressed. Successful search engine optimization starts with a number of questions, such as:

Who is your audience? Who are your competitors? What makes you stand out from your competitors?

Some other important steps can include learning about the strengths, weaknesses, opportunities,and threats to a business, defining business goals, collaborating on defining metrics to measure success, and developing an SEO strategy to optimize a site for search engines and for visibility in other places on the Web.

The practice of SEO isn’t spamming the Web, with the creation and use of spyware, viruses, and scrapers that autogenerate web spam. Instead, it’s helping people make intelligent and creative decisions that help them reach an audience that is interested in what they have to offer.

In my response, I included 10 questions involving SEO and search engines which might be issues that search engine optimizers might come across, that I wouldn’t expect most developers to have spent much time thinking about. I’ve written about most of these here, and I thought it might be fun to share them.

1. What impacts might Microsoft’s VIPS, Yahoo’s Template Extraction, and Google’s Segmentation of Visual Gaps have upon a search engine’s weighing of links, document representation, shingles based duplicate content detection, and categorization of topics on a page, and how might a search engine determine which segment is the most important?

2. What steps should one take to try to get a site to rank well for a query in Google Maps, and how might something like location prominence and location sensitivity of that query term impact the range and rankings of sites that appear in a Google Maps listing?

3. What are some of the potential flaws that a search engineer might make when using a discounted cumulative gain approach to evaluating the relevancy of search results at different positions?

4. How might image size, image resolution, image contrast, inclusion of a face in an image, use of images across multiple pages of a site, internal links on a site to images, and external links on a site to images impact the possible rankings of images in search results?

5. What should be contained in a video XML sitemap to make it more likely that the videos included are crawled and indexed by Google?

6. How might Google customize search results for a searcher based upon language and country preferences and past browsing history, even when a searcher isn’t even logged into their Google account and seeing personalized results?

7. What types of user behavior data might the search engines be using to reorder search results besides simple clickthrough rates, and how might those kinds of signals be used in determining sitelinks or quicklinks that Google, Yahoo, and Bing may show in search results?

8. How might a search engine determine which kinds of results besides web pages to blend into search results, and how might that approach change when named entities are involved?

9. What kinds of ranking signals might make it more likely that a news source ranks well in Google’s news search, and why might the search engine choose one article over others when the stories are substantially similar?

10. How are search suggestions (query refinements) chosen by a search engine to include in search results, and why might a search engine show one type of search suggestion at the top of search results, and another type at the bottom of the results.

Fero Alenc know most of the best SEO tips, because he has been practising SEO for six years. For more information check Fero Alenc’s great SEO tips.

Earn Money With Your Blog

October 18, 2009 by Jason Myers  
Filed under Blog

The last number of years has witnessed an exponentially growing trend of people beginning their own blogs on various pastimes and interests.

A number of people treat blogs as online journals, others to communicate with their friends and families, yet others to create new relationships, increase their horizons and get to a wide listeners that they otherwise would not be able to. A lot of these bloggers have noticed in appropriate time that – whether they initially intended it or not – they began to obtain a solid following of readers from all over the world. And they noticed the amount of blog enthusiasts rising. This is not an extraordinary phenomenon. If you write motivating blogs, if you write on a regular basis and on issues that create interest for others as well, people will become aware of your blog and will begin following it.

They will subscribe to your blog to keep up with what you post. However now the question for all the blogging enthusiasts is: can I create money from blogging? The reply is: Yes, you can.

And the fact is: but it’s not that simple as creating blogs regarding your passion, someone noticing you and obtaining the next Hollywood contract. So for the rest of us, not so fortunate with Hollywood contracts, how can we earn money from blogging?

There are several methods an individual can make money with blogging, counting affiliate advertising, with Google AdSense program, by selling banner ads, by writing articles for other webmasters, and sure enough also by selling your own information products and selling it with the use of your blog. A couple of the very familiar methods to make money are affiliate marketing and Google AdSense program. Each one requires a different approach: if you’re excellent at writing, you should go with the affiliate marketing process, where you need to advise and soon market items and/or services to your viewers. AdSense alternatively requires many viewers, for the reason that you’ll obtain about $5 per 100 viewers and to earn a living from this you should get at least 1000 visitors every day to your website!

Jason Myers is a professional writer and he writes mostly about blogging secrets news. He’s also interested in giving blogging tips.

How To Make Cash Blogging

October 14, 2009 by Fred Masterful  
Filed under Blog

Everywhere you look online now you can see a blog about just about anything. Some are personal accounts of life, some are for business and others are just plain random “junk”. The reason everyone wants a blog these days is because of how easy it is making money blogging. Below are a few simple things you can do to earn money too.

Obviously, the first thing you have to do is get a blog if you wsh to make money blogging. For the novice going with a free blogging platform is the best option to start with. Once you are more experienced with what you’re doing you can later movie your blog over to it’s own domain and hosting account.

Take caution, however, with free blogging accounts. These blogs are not technically your own and the website can delete them at will. It has been known to happen in the past.

If you are planning on making money blogging, now you are ready to start creating your blog you will need a primary niche. Pick something you are passionate about and interested in. Hobbies are a great option to go with. Don’t base your blog around something you won’t be interested in writing about.

Okay, you have your blog and your topic. Now it’s time to start branding in the blogging world. IT generally takes about 6 months to achieve this. You should aim to post new information to your blog at least three times per week, more if possible. People want fresh posts to read at all times.

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Making Big Money As An Affiliate marketer is Easy If You Know How

August 2, 2009 by Ron Cripps  
Filed under Blog

Every person will make a different amount of money with articles and affiliate links on their website. The sum of money that you pull in will rely greatly on how productive your site actually is and how people perceive you in this niche market. What you have to do and this is your first affiliate tip is increase rankings with SEO and ensure that your site is fun, instructive and engaging content that you can use to create an excellent site around your niche making you the expert.

There are people out there that state they pull in an average of k each month by creating and promoting niche websites. This sort of money will come with time, work and the accumulation of abilities. It isn’t going to be there to begin with.

To be cautious, you can plan on getting about 500 or more per month after you have built your site and are getting regular traffic and are promoting healthy affiliate products (not scams). The key is to remember that this revenue is recurring, it comes every month, once you have put in the effort in creating a productive site.

With one productive site most people will set about on the next website. The more productive sites you create the more money you can pull in. Some also choose to build very fast and very short web sites over websites that are somewhat longer in length. It must be remarked that the larger each of your websites are, the more income you will likely establish from them.

The first website is invariably the toughest because you have to discover the ropes, learn what works and what does not. You can run the risk of discovering that this is not for you and that you may lose money but that is a chance that all concerns take.

The key is that you have to put in a respectable effort before quitting. You will probably feel like quitting, the work is going to be tedious and it might take some time for you to get success. Acknowledge that if you quit you will never know the achievement you would’ve had. And who knows, you could be the next great website marketer discovered online!

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Reason Why You Will Fail As an Internet Marketer

July 13, 2009 by Kim Chi  
Filed under Blog

Many people have aspirations of earning money online only to have them crushed once they find how difficult it is. People keep making the same common mistakes over and over again that make them fail miserably. Here are the reasons why you won’t make it as an internet marketer.

You are not patient enough. Earning money online takes time! The hardest part about this profession is that you do not see money up front. There is no secure paycheck every two weeks within this profession. It might take six months for you to starting earning money. Many people are blinded by ads stating that they can earn up to $5,000 posting links on Google. It’s possible to earn money; however, these people do not tell you how long it’s taken them to start earning money. You must have patience within this profession.

You learn from the wrong group of people. Internet marketing “gurus” and Search Engine Optimization “gurus” are a dime a dozen. Many people get sucked into the “I’ve made $10,000 from following these simple steps” type of E-books and when they don’t make money, they quit. This goes with the first point, if you don’t have patience, you won’t earn money.

You do not target the right keywords. Many people try to make money by blogging about high paying keywords. However, many people learn the hard way that not all high paying keywords make you money. Proper keyword research includes looking at the buying potential of each keyword as well as the cost per click, click through rate, buyer potential and daily traffic.

People that fail at earning money from home do not target profitable niches. Choosing the right keyword is crucial for earning money (especially from Google Adsense). Many people focus on un-profitable keywords and later learn that all their hard work was in vain because the keyword they chose did not produce profitable traffic. Targeting the wrong type of traffic is another way to fail at Internet Marketing. For me, my ultimate goal is to earn a profit from putting up a blog or website, not to make friends and get “followers”. Social networking traffic never converts well as these people will not click on your ads. They will be great friends and will leave you poor.

The reasons listed above are only a few ways that you will fail as an Internet Marketer. Start learning the right way to earn money. There are many websites dedicated to showing people how to earn money online for free.

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Build An Online Business

June 20, 2009 by Joey Vorrett  
Filed under Blog

You will need to get some important points understood if you want to give up that mundane job that you dislike so much for the rich online fruits that are on offer to all of us.

Have you ever thought that the promise of next day riches that some of the adverts promote online are true. If you have then wake up, it doesn’t happen like that you have to get that straight from the start. If you want to earn money online which is possible if you want it.

What plans do you think your Boss has for your future. Do you think he wants to make sure you retire with plenty of cash and no worries. No, his priority is to make sure it is him/her that is in that position. So given the chance you would want to be in control of your own future, your own retirement.

So can it be done or is it only for a select few. The answer is yes it can be done and not by just a select few, we are all capable of achieving financial freedom through earning our money online. The same as we are all capable of making a success of any business.

Business doesn’t just happen you don’t just get rich by starting a business. It takes commitment and dedication, it takes hard work marketing and selling you and your business to your potential customers. This how business works and if you put the effort in and get it right then you can make a lot of money.

The online business is exactly the same as any other even though some adverts may tell you differently. If what they said was true then who would be driving a truck for a living or working in an office. That’s not a downer on those jobs they a perfectly good jobs, my point is that all of us would be fighting to get hold of this miracle system that provides riches over night.

Don’t listen to the ads that tell you that this time next week you will be a millionaire, it is just not true. To be successful online then you have to run it like any other business. If you accept that and are willing to put the effort in then you have every chance of building a better future for yourself.

The good thing about starting an online business is that you can start off without having to invest a fortune. You can also start your business without having to leave your job. Which means you can finance and build your business from your job until it is earning enough each month to go at it full time.

So if you understand that it is not an over night money machine and that you will have to build it like any other business then you may be cut out for making your money online. There are no limits to what you can earn once you are established.

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