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	<title>Cheviot Marketing Blog &#187; paid search marketing</title>
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		<title>Making Paid Search More Effective</title>
		<link>http://cheviotmarketing.com/blog/making-paid-search-more-effective</link>
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		<pubDate>Tue, 11 Nov 2008 21:30:10 +0000</pubDate>
		<dc:creator>Terry Stanfield</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business promotion]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[paid search management]]></category>
		<category><![CDATA[paid search marketing]]></category>
		<category><![CDATA[ppc management]]></category>
		<category><![CDATA[search engine marketing]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[sem marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[website promotion]]></category>

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		<description><![CDATA[Paid search is a great way to get web traffic to your site from the major search engines. It also can drain your marketing budget in very quickly if not done properly. Someone is going to profit from your paid search campaign. Is it going to be the search engines or or us? Search engines make their money from clicks on our ads. The more clicks on our ads the more money they get. The real goal should be "more conversions with less clicks and lower cost". Here are some strategies that should help.]]></description>
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